3 keywords

my philosophy

 

Transparent

In my communication I want to be very specific, clear and honest. And I wish this from my fellow co-workers as well.

OPEN MINDED

I am an optimist. Everything is possible.

Happy

It's very important to me that the workplace is a positive place where people are contributing to a nice environment.

#Girltalk

 

Case:
We want to start a wave of inspiration to empower and strengthen young women. We want our girls to be less afraid to speak their mind, to stand out and to be different.

Solution:
I created a campaign for Monki to promote girls to talk, share and pep each other. The red thread: dare to be different. I want girls to have a common place where they ask questions, share their best ego-boost tips, or just show off how they dare to be different and go against the norm.

I created a print ad that will go well outside (on bus-stops f.ex.) as well in magazines. My aim is to get girls to post pictures, tips, peptalk and confessions under the hashtag #Girltalk.

The website is the heart of the campaign where the "forum", hashtags, text and pictures are collected.

Fictional case

 

 
Web-mockup on campaign site. Here people can read about the campaign, contribute with their stories, peptalk and questions, and see what other people have posted under the hashtag #girltalk.

Web-mockup on campaign site. Here people can read about the campaign, contribute with their stories, peptalk and questions, and see what other people have posted under the hashtag #girltalk.

A new package design for Swedish Arla's milk carton

 

Case:

Arla has recently been confronten with a lot of competion from other vegan milk alternatives on the market.
To create a new package design for Arla's Mellanmjölk that has no association to cows or milk. 

Solution:
Arla's milk carton have had more or less the same design since 1991, so I created a new package design inspired by the same green stripes that are on the original carton. I imagen there would be a big confusion from the customers if I changed it too much, so i kept the original stripes and the colour.

Because I intended a more modern and up-to-date look, I gave the new design a more city approach with no cows or milk on it.

Fictional case

 

A print ad for Yrgo
(advertisement & marketing)

 

Case:
How to get more applicants for our educational degree in marketing; Art Director/Copy Writer.

Solution:
We created a print ad in which we encourage people who dislike the quality on today's advertisement to do it better themselves by studying at Yrgo.

Media:
This ad was printed in the Swedish paper; Metro.

 

Copy Writers: Alicia Wennstig, Jenny Johansson, Alexander Jansson Art Director: Isabella Handa  

Copy Writers: Alicia Wennstig, Jenny Johansson, Alexander Jansson

Art Director: Isabella Handa

 

 

Internship at Axel Arigato

 

As a part of my education (Yrgo, advertisement & marketing)
I had an internship at Axel Arigato
Below are some of the result through working with photographing, editing, styling, social media and trending fashion.

Art Directors: Isabella Handa & Matilda Bolin Olsson

 

 

 
Instagram photos

Instagram photos

Webshop

Webshop