We want to give inspiration to empower and strengthen young women. We want girls to dare speak their mind, to stand out and be different.
I created a campaign for Monki to promote girls to talk, share and pep each other.
Red thread: dare to be different.
I want girls to have a common place where they ask questions, share their best ego-boost tips, or just show off how they dare to be different and go against the norm.
I created a print ad that will go well outside as well as in magazines. My aim is to get girls to post pictures, tips, peptalk and confessions under the hashtag #Girltalk.
The website, which will generate as a forum, is the heart of the campaign where hashtags, text and pictures are collected.