We want to start a wave of inspiration to empower and strengthen young women. We want our girls to be less afraid to speak their mind, to stand out and to be different.
I created a campaign for Monki to promote girls to talk, share and pep each other. The red thread: dare to be different. I want girls to have a common place where they ask questions, share their best ego-boost tips, or just show off how they dare to be different and go against the norm.
I created a print ad that will go well outside (on bus-stops f.ex.) as well in magazines. My aim is to get girls to post pictures, tips, peptalk and confessions under the hashtag #Girltalk.
The website is the heart of the campaign where the "forum", hashtags, text and pictures are collected.